Why It's Good #1:

Both In-Place and Form-Based Editing

In-Place Editor - Just click on the text to start editing

In-place editing is the only way to get true WYSIWYG editing . Your customer will love you for it and you won't be answering support calls on why they can't get the page to look right.

Based on over 2 dozen interviews, the #1 problem is that so-called WYSIWYG editors are actually N-WYSIWYG (NOT What You See Is What You Get).

Form-Based Editor - SnapEditor does this too!

Why It's Good #2:

Clean, Perfect HTML Every Time

Bad HTML is the #2 problem based on our interviews and it will destroy the look and styles for your site. It can give your designer a nervous breakdown. A good editor guarantees perfect HTML by constantly cleaning it.

Why is bad HTML such a problem?

It can mess up the styling for your website in weird and unpredictable ways. This breaks your application and your clients will think that it is your fault.

Bad_html_exportCut and Paste from Google Docs shown above into different editors below.
SnapEditor
68 characters
<h1>Hello World</h1><ul><li>Hello Stars</li><li>Hello
Moon</li></ul>
?kEditor
2657 characters - 3907% more code
<h1>
   </h1>
<h1 dir="ltr">
  <b id="internal-source-marker_0.9523176208604127" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; font-weight: normal; "><span style="font-size: 24px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Hello World</span></b></h1>
<ul style="margin-top: 0pt; margin-bottom: 0pt; ">
  <li style="list-style-type: disc; font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; ">
    <b id="internal-source-marker_0.9523176208604127" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; font-weight: normal; "><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Hello Stars</span></b></li>
  <li style="list-style-type: disc; font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; ">
    <b id="internal-source-marker_0.9523176208604127" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; font-weight: normal; "><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Hello Moon</span></b></li>
</ul>
Why It's Good #3:

It Behaves The Way You Expect It To

Unpredictable Behaviour is the #3 problem that developers have with editors.

When an Editor doesn't work the way a user expects it to, it is frustrating and diminishes trust in your web application. It's easy for a WYSIWYG editor to overlook this because every browser handles editing a little differently and the Editor has to account for all of these differences.

A good editor needs to tightly control and test the user experience until the Editor behaves in a way that users expect.

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